NIA Creative - Nia News

August, 2008 - NIA's year of growth and change

2008 has been a year of growth and change for NIA Creative. Founder Bob Godfrey transitioned to a consulting role at NIA in December as Creative Director Chris Finetti and Managing Director Jennifer Finetti took on the challenge of growing and expanding the agency during difficult economic times. Due to their efforts and the support of an outstanding creative team, the agency has emerged stronger, with a more diverse and substantive clientbase as well as a strategy for continuing its successful growth.

Since January, NIA has added numerous noteworthy accounts to its roster:

Technology:

Dolby Laboratories

Workday

Advanced Network Information (ANI}

LEMO USA

Healthcare/Medical Devices:

Align Technology

Clarity Medical Systems

Archimedes, Inc.

Public Sector/Non-Profit:

Napa County Workforce Investment Board

Wheelchair Foundation

Blind Babies Foundation (Pro Bono)

Finance:

PMI Group

Consumer/Retail:

Today's Bride Magazine

In addition to taking on all of the new accounts, the agency has deepened and expanded its relationships with several key existing clients.

To ensure customers continued to receive the unparalleled responsiveness that NIA is known for, the agency recruited Sr. Project Manager Brenna Jennison. Managing Director Jennifer Finetti notes, "Brenna has been such an asset to NIA. She brings an outstanding project management and editorial background from the deadline-intensive newsroom environment at the Contra Costa Times. She jumped in and immediately made a difference, taking on dual roles in production and account management. She also possesses excellent writing and editing skills, freeing up my time so that I can focus on business development." Finetti expects to hire another designer before the year is out, noting that the agency is currently working on tradeshow, web, video and flash projects with more on the horizon.

About NIA Creative:

NIA Creative was founded in 1996 and has grown to become a trusted go-to marketing partner for healthcare and technology companies and public sector/non-profit organizations throughout the San Francisco Bay Area and U.S. In 2005, NIA launched its healthcare division, NIA Creative Health, to better meet the needs of device, pharma, diagnostics and consumer health firms. NIA is unique in that both traditional agency and full-scale production services are available in-house. Services include advertising and branding, web development, video production, animation, interactive media development and tradeshow/event marketing. Clients include Baxter BioScience, Biogen Idec, Cadence Design, Carl Zeiss Meditec, City of San Jose, Clarity Medical Systems, eHealthInsurance.com, Genentech, HA Logistics, Kaiser Permanente, Marin County Department of Health & Human Services, NuGEN Technologies, SellPoint, Tensilica, Themis, Workday and Zhone Technologies. For more information, visit www.niacreative.com and www.niacreativehealth.com.